The Wisdom Tooth - Sentiment Analytics!

"Not everything that can be counted counts, and not everything that counts can be counted." 
-- Albert Einstein

The arena of sentiment Analytics is not new though the most popular buzz word! Every person who holds a strategic position in the industry, needs an insight about various KPIs.  Excellent tools and technologies available for fetching information. Now we have data, meaningful information, dashboards KPIs we need all across. Loads and Loads of data, but what we do with it. As an Entrepreneur, I wanna see how the market talks about my product, with respect to my products, and the increasing industry needs? The booming answer comes here: Social Network!

Social networking gives you the instrumentation to explore sentiments. Generally companies are getting better at creating 360 - degree view that incorporates all of a company's KPIs in comparison with their Vision and target. With such comprehensive data, one can see the strategies those would have really worked! You can analyze the benefits of detailing by itself. But, hold on, you are only talking about yourself and still have a blind spot how the market sentiments are.

Here goes a solution for The Executives - a predictive analytic using a big data set up to answer some of the most crucial business questions like:

1. Which leads should I focus on for immediate closure?
2. Who are the "Influence-rs" among my Customer Base?
3. How do i personalize my campaigns to each customer & segment based on Social media, unstructured and structured data?
4. What data syndication is relevant for me to optimize my customer experience?
5. How am I using the leading indicators from these insights to increase the demand for our offerings?

This tool uses the most advance technique of data science and empowers the users to know the blind spot, comparative analysis of your own product, and other product lines in the market. Gives you Knowledge to increase your understanding and empower yourself with enabled intuition . Most often effective decision making requires "sensing" data in different views, identifying patterns and getting insights. Any reporting tool will give you the reports that you need, a predictive model gives you the power you want. However only if you feed it with data those make sense to be processed.