The ready to Explode Mobile Media!!!!!

Loads of innovative mobile applications that demonstrate business value in a language that LOBs understand. Today, about the 36% of U.S. adults owning smartphones and 5% owning tablet computers, we are essentially growing towards the mobile market that is set to explode.

Marketer projected in 2013 that 10.8% of the U.S. population (all ages) now use a tablet computer at least once a month, and tablet penetration is projected to reach 27.7% of the U.S. population by 2014. An online survey of 501 U.S. marketers conducted by AT&T Inc. in September found that 88% plan to increase their mobile marketing programs this year.

For 2017 the number of mobile phone users is forecast to reach 4.77 billion. Mobile phone users worldwide - additional information.
The number of mobile phone users in the world is expected to pass the five billion mark by 2019. In 2014, nearly 60 percent of the population worldwide already owned a mobile phone.The top mobile programs this year will be mobile apps (43%), followed by mobile barcodes (41%) and banner ads (40%), according to a survey.

THE NEW MEDIA MODEL

We are moving away from a media environment in which they consider traditional, online and other forms of media to model which will have a mixture of all of the traditional:

Ø  Purchased media

Ø  Owned Media (which is for original content)

Ø  And earned i.e.  Social media.

There is much more need towards a holistic approach across content and the marketing investment for clients. As I talked above, the decision makers now need a better model that would combine all and give them  the See Thru view of their business and a platform  to compare those with the market On the go.

What enterprises spending a significant proportion of their budgets on marketing campaign activities, the stakeholder got to see consistent measurement of campaign performance. This enables them for incremental improvement in performance over time and enables more effective prioritization of resources. The ultimate goal of Campaign Analysis is to measure the profitability of marketing and sales tactics. Tracking costs and revenues by activity enables measurement of Campaign ROI or “Return on Marketing Dollar.” Expenditure can be optimized for efforts that more efficiently generate better leads should you measure if your organization is not able to measure Campaign ROI today? Many KPIs, which measure the performance of campaigns, are readily available. Tactical KPIs such as Number of Contacts, Response Rates, Leads Generated, Conversion Rate and Average Days for Follow-up allow one to quantify performance at the tactical level. Breakdowns by campaign, customer segment, geography, industry, age group and income level provides visibility into which campaigns are successful among different customer groups.

Once again, this information can be served to all levels of the organization through scorecards, dashboards and ad-hoc analytical tools to enable better campaign decision-making. Some standard KPIs that the Marketing organization focuses on are:

􀂃 Lead conversion rates

􀂃 Revenue generated by Campaign

􀂃 Campaign revenue by Account Verticals

􀂃 Campaign revenues across Product Lines

All about Content & VOICE OF THE CUSTOMER

The most popular content marketing tactics used by marketers, according to the study, include articles (79%), non-blogging social media (74%), blogs (65%) and e-newsletters (63%).

To develop all this content, marketers are relying on their own marketing departments, as well as agency partners and freelancers.  When I started my career with typical web marketing technical writer, all I knew was to promote the brand I was working for.

Now the definition of blogging has changed. An effective blog can promote you only when you are providing some realistic solution/ content in it. People are subscribed to mobile updates; they don’t want to read any bulky article without having a value add to their reading.

With their ability to tweet about brands, blog about companies, post product reviews on websites and engage in real time with marketing organizations and each other, customers are becoming even more central.

So your content has to be strategic enough to listen, Plan, Engage, Measure and Act back!!

Now the question is “How you can achieve it”. Trust me I am seeking the same answer!!

However, if I put together all what I have learnt so far is: “gather knowledge” & “Reflect meaningful Information”. As technology becomes a more critical tool for marketing, relationships between them are moving closer J

Precisely, a recent popular case study for this Mobile Media Leads would not be a wrong one to be talked here:

Around 28% said that mobile media strategies have helped Forrester to grow their business in tangible way. Take a look at this:

What we can call the "techno – marketer” bridge' is one of the most important foundational items for today's strategic business needs. As I learnt just couple of weeks back Microsoft has a dedicated IT unit within the marketing organization that reports to the CIO. By sitting inside the organization, right beside the techies, the CIO should be able to talk about next turn and to do’s!!

Philanthropy Index of Social Media!

Over $30.7bn revenue last year from social media sends out a clear message that the globe is no more a closed door opportunity.  Over 17+ most talked social media driving companies leveraged by over 78.5% of sales people in the industry today. Social media has played a very major role to drive awareness, manage online expectations, and magnify all marketing programs and PR events for the company. 

A successful strategy integrates tightly with outsourced PR and Marketing firms, developing a two-way communication system to improve results through information, metrics, and creative execution. The Media industry and the commodity market has comparatively started taking advantage over social media and helped several companies to revamp their product branding. Wherein the biggest institutional players have already started taking advantage of it. HealthCare and Pharma Industry comparatively doesn’t seem to have leveraged it as yet, nevertheless they are paying bulk and volumes to data players to fetch records which they possibly can bank upon, if used social media and social proof carefully.

Thanks to investor’s latest Philanthropy Index derivative by Data Science and Big Data, companies are now looking for counts on “Tweets”, “Likes” etc. Sales revenue today is not anymore the only parameter for your forecast; if you are still doing it, you are already lagging behind in the market. Let me talk a little more about social proof here.  You board a bus and sitting in the middle row. You co passenger looks behind repetitively couple of times, it generates a reflex amongst others. First it’s you who looks behind (a normal reflex), then the other co passengers, and finally the one who’s sitting at the first row, probably reading a book, but the movements around forces his sub cortex to act and look behind! The same logic is used in “Tweet” and “Like” or “+1”s. If you do “Tweet”, and you do have a popularity quotient (of course to your followers); there is close to 78% of probability that your followers would tweet about the same!

This is indeed a chain of events that follows. Now let’s talk about this proof of Social Media Bridge to healthcare. Imagine of a Patient – Patient network that brings you the best of the observations, and experiences for a specific philanthropy and medical condition. A patient tweets, other patient follows, and so do the Pharma companies or providers. Statistics says that of the 400,000 Americans with multiple sclerosis, 300,000 of them are probably on Facebook, while 30,000 are on Google Plus. Theoretically if the behavior of all these users could be tracked to identify those with MS, it can be in a

position as the largest registry of MS in US. Social proof is not a panacea. But as shown, those who have been using it are quickly gaining a competitive advantage. Statistically valid, it’s clear, Social proof can positively affect sales quota – which impacts revenue – which leads to better growth opportunities for business. That also means that LinkedIn, Twitter, Facebook, Foursquare, Google Plus, a blog, etc. are no longer nice to haves, they are salesperson must haves.