Over $30.7bn revenue last year from social media sends out a clear message that the globe is no more a closed door opportunity. Over 17+ most talked social media driving companies leveraged by over 78.5% of sales people in the industry today. Social media has played a very major role to drive awareness, manage online expectations, and magnify all marketing programs and PR events for the company.
A successful strategy integrates tightly with
outsourced PR and Marketing firms, developing a two-way communication system to
improve results through information, metrics, and creative execution. The Media
industry and the commodity market has comparatively started taking advantage
over social media and helped several companies to revamp their product
branding. Wherein the biggest institutional players have already started taking
advantage of it. HealthCare and Pharma Industry comparatively doesn’t seem to
have leveraged it as yet, nevertheless they are paying bulk and volumes to data
players to fetch records which they possibly can bank upon, if used social
media and social proof carefully.
Thanks to investor’s
latest Philanthropy Index derivative by Data Science and Big Data, companies
are now looking for counts on “Tweets”, “Likes” etc. Sales revenue today is not
anymore the only parameter for your forecast; if you are still doing it, you
are already lagging behind in the market. Let me talk a little more about
social proof here. You board a bus and sitting in the middle row.
You co passenger looks behind repetitively couple of times, it generates a
reflex amongst others. First it’s you who looks behind (a normal reflex), then
the other co passengers, and finally the one who’s sitting at the first row,
probably reading a book, but the movements around forces his sub cortex to act
and look behind! The same logic is used in “Tweet” and “Like” or “+1”s. If you
do “Tweet”, and you do have a popularity quotient (of course to your followers);
there is close to 78% of probability that your followers would tweet about the
same!
This is indeed a chain of events that follows.
Now let’s talk about this proof of Social Media Bridge to healthcare. Imagine
of a Patient – Patient network that brings you the best of the observations,
and experiences for a specific philanthropy and medical condition. A patient
tweets, other patient follows, and so do the Pharma companies or providers.
Statistics says that of the 400,000 Americans with multiple sclerosis, 300,000
of them are probably on Facebook, while 30,000 are on Google Plus.
Theoretically if the behavior of all these users could be tracked to identify
those with MS, it can be in a
position as the largest
registry of MS in US. Social proof is not a panacea. But as shown, those who
have been using it are quickly gaining a competitive advantage. Statistically
valid, it’s clear, Social proof can positively affect sales quota – which
impacts revenue – which leads to better growth opportunities for business. That
also means that LinkedIn, Twitter, Facebook, Foursquare, Google Plus, a blog,
etc. are no longer nice to haves, they are salesperson must haves.
